Thursday, May 01, 2008

E-myth Revisited

I finished reading the first of the new four books I got last thursday. I read the E-myth revisted by Micheal Gerber. It is one of those books that is life changing, especially at this time of my life, working on my new business venture.
I first heard of this book from a guy named Tony Morgan who is one of my favorite bloggers. He did such a great job of pointing out the highlights of the book, I've decided to share them with you!

The people who are exceptionally good in business aren't so because of what they know but because of their insatiable need to know more."
"The simple truth about the greatest businesspeople I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world."
"What makes people work is an idea worth working for, along with a clear understanding of what needs to be done."
"Given his need for change, The Entrepreneur creates a great deal of havoc around him, which is predictably unsettling for those he enlists in his projects."
"It is the tension between The Entrepreneur's vision and The Manager's pragmatism that creates the synthesis from which all great works are born."
"Most businesses are operated according to what the owner wants as opposed to what the business needs."
"As a business grows, it invariably exceeds its owner's ability to control it--to touch, feel, and see the work that needs to be done, and to inspect its progress personally... Out of desperation, he does what he knows how to do rather than what he doesn't... One of the most consistent and predictable the decision to 'get small' again."
"The system runs the business. The people run the system."
"For ordinary people to do extraordinary things, a system--'a way of doing things'--is absolutely essential in order to compensate for the disparity between the skills your people have and the skills your business needs if it is to produce consistent results."
"How the business interacts with the consumer is more important than what it sells."
"You can't ask too many questions about the numbers... Because without the numbers you can't possibly know where you are, let alone where you're going."
"I believe it's true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next."
"What most people need, then, is a place of community that has purpose, order, and meaning."
"When it comes to marketing, what you want is unimportant. It's what your customer wants that matters."
"Will applied to any conflict creates energy. Conflict without will creates frustration. An engine turning, but going nowhere. Conflict with will creates resolution, a movement beyond the dilemma."
"If the world is going to be changed, we must first change our lives!"

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